Can we live on just 50 liters a day?

This wasn't science fiction for Cape Town, South Africa, in 2018 where millions faced "Day Zero” and had to live on 50 liters per person per day due to overextraction of groundwater.

From crisis comes change

The average person uses 150-200 liters daily and in some countries, up to 500 liters. We meet a Cincinnati family actively reducing their water usage and visit P&G. Cape Town's "Day Zero" water crisis, prompted P&G to develop water-efficient products that help people save water and energy at home. Motivated by Cape Town's struggle, Frantz Beznik, P&G’s Head of Sustainable Innovation spearheaded the 50 Liter Home Coalition. This collaboration envisions a resilient, low-carbon water future where 50 liters of daily water use per person feels like 500.

The key lies in creating products that use less water without sacrificing performance. The Coalition hopes for advancements in:

• Product innovation that allows people to use less water and colder temperatures at home.

• Appliances.

• Water Harvesting: Systems will capture rainwater and recycle household water.

The power of individual action

The film follows the Furey family participating in a study testing these water and energy-efficient products.  Their story highlights the importance of individual action.  Just like teaching children to respect water, small changes in our daily lives can have a big impact and create a ripple effect of change.

Shannon Quinn, P&G’s Water Stewardship Leader,  emphasizes the power of collective action. “Imagine 5 billion people reducing water usage by 50%. The impact would be monumental”.

This movement offers hope for a future where we use less water and leave more for nature. By adopting water-saving habits, using products that deliver better performance while saving water and energy at home, and supporting innovative solutions, we can all be part of the change.